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The Dirty Picture actor Vidya Balan will now feature in a "clean picture" -- ad films to propagate the government's sanitation programme.
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Union Minister Jairam Ramesh, who has successfully roped in the celebrity as brand ambassador to spread awareness about the drinking water and sanitation campaign, is hopeful that her involvement will make the campaign to end open defecation a "national obsession".
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"For an actor, what can be a better thing than doing a dirty picture on screen and off screen a clean picture. I think this role will work a lot because we are working on a national movement," Balan said after meeting Rural Development Minister Ramesh at his office.
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"This is a clean picture (for Vidya Balan)," Ramesh quipped when reporters asked Balan if people will like her in a role to end the menace of open defecation in the country, an issue closely related to women's health and security.
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"I think it is a matter great honour for me, becoming the brand ambassador of sanitation campaign. It needs to become a national obsession. I am ready to (do it) in my capacity. I am convinced," Balan, who has won the national award for her role in The Dirty Picture this year, said.
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