Hugh Hefner

Hugh Hefner(L), founder of Playboy magazine, accepts Alpha Male Award from actor Jeremy Piven(R) during Spike TV Guys Choice Awards in Culver City in California on Friday, May 30, 2008. (AP Photo/Chris Pizzello)

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Hugh's magazine's newly named 'Playmate of the Year', Kara Monaco(R) poses with him at a reception in her honor at Playboy Mansion in Los Angeles on May 4, 2006.The former, Walt Disney World dancer, used to dress up as Cinderella and Snow White. (Reuters/Chris Pizzello)

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Hefner (C) and guests get settled in their box seats at 2005 Playboy Jazz Festival at Hollywood Bowl in Hollywood on June 11, 2005.Hefner has sponsored Jazz festival for 27 years. (Reuters/Fred Prouser)

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Hefner arrives as the Boston Celtics play Los Angeles Lakers in the first half of Game 3 of the NBA basketball finals on Tuesday, June 10, 2008 in Los Angeles. (AP Photo/Kevork Djansezian)

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Hugh attends a Playboy Jazz Festival news conference at the Playboy Mansion in Los Angeles on February 22, 2006. Hefner celebrated his 80th birthday on April 9, 2008. (Reuters/Fred Prouser)

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