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Amazon's Launchpad is a marketplace within a marketplace. Innovative products by startups, which have enrolled for the programme, are showcased here for a monthly fee of Rs 5,000. Launchpad members will also have better visibility through widgets and in-house advertising. The product listings for these startups are also unique when compared to regular ones on Amazon.
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For instance, Ice Orb, which is a floating Bluetooth speaker, has one of its founder's picture in the product description section, along with a user-friendly custom narrative of the item by him. "We have a designated account manager, who is helping us with listing our products on Amazon's other global sites," said Pallavi Utagi, partner with Superbottoms, a startup that makes reusable cloth diapers. Utagi was earlier selling on Amazon.in but has now opted for Launchpad.
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"Our listings are more content-rich now through larger videos, more space and text," she said. "Through this programme, we want to tap markets such as Europe, where cloth diapers account for 30% of the total diaper market." Other than having richer content for listings, startups that have opted for the Launchpad program elsewhere have robust logistical support through Amazon's hub.
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