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Norwegian goldsmith Thomas Heyerdah's Apple i-Pod shuffle, seen in Oslo, Norway, Wednesday September 12 2007. (AP Photo / Lise Aserud)Read More

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A woman wearing diamond encrusted Apple i-Pod shuffle, seen in Oslo, Norway, Wednesday September 12 2007. (AP Photo / Lise Aserud)
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A model presents a heart shaped one gigabyte memory stick decorated with imitated diamonds made by Philips in Berlin, Germany. (AP )Read More

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Sony Style employee Naho Sato displays Swarovski crystal decorated digital audio player, 'Walkman E010', equipped with 1GB to 4GB flash memory to store music shown at the company's showroom in Tokyo on Monday, August 13, 2007. (AFP)Read More

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A model presents memory sticks decorated with imitation diamonds at an exhibition stand of Philips at the IFA 2007 consumer electronics fair in Berlin on Thursday, August 30, 2007. (Reuters/Hannibal Hanschke)Read More