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Demonetisation to hit PC, mobile devices market in India: IDC

Demonetisation to hit PC, mobile devices market in India: IDC
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According to the market research firm International Data Corporation (IDC), "the significant slowdown of demand across PC and mobile devices is not just in offline retail but in online channel as well, where cash-on-delivery (COD) contributes to a substantial portion of the sales.

In This Pic : personal computers, Mobiles, demonetisation

Pic Courtesy : BCCL

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Demonetisation to hit PC, mobile devices market in India: IDC
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"In the third quarter of 2016, smartphone and feature phone shipments were 32.3 million and 39.9 million units, respectively. In the fourth quarter of 2016, feature phone shipments are likely to decline sharply by 24.6 per cent and smartphones are expected to see 17.5 per cent decline sequentially," said Jaipal Singh, Market Analyst, Client Devices, IDC India, in a statement.

In This Pic : personal computers, Mobiles, demonetisation

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Demonetisation to hit PC, mobile devices market in India: IDC
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From 1.06 million units in third quarter of 2016, the tablet shipments is expected to sharply decline sequentially by 23 per cent in fourth quarter of 2016, the report noted.

In This Pic : personal computers, Mobiles, demonetisation

Pic Courtesy : BCCL

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Demonetisation to hit PC, mobile devices market in India: IDC
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"More than half of PC buying from retail and exclusive stores in India is done through cash, hence we are anticipating that demonetisation should further bring down the consumer market by 33 per cent in fourth quarter of this year," added Manish Yadav, Associate Research Manager, Client Devices, IDC India.

In This Pic : personal computers, Mobiles, demonetisation

Pic Courtesy : BCCL

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