1/11
Sony has unveiled a new high-end Xperia handset
featuring an aluminium frame and a 5.2-inch screen, showing it is still in the smart
phone race even as it scales down its struggling mobile operations.
In This Pic : Sony unveils Xperia Z4
Pic Courtesy : BCCL - Non Copyright
Read More
2/11
The launch of the new flagship model comes amid
a painful restructuring at the Japanese consumer electronics giant which has
thrown the future of its smartphone division into doubt, with top executives
saying an exit cannot be ruled out.
In This Pic : Sony unveils Xperia Z4
Pic Courtesy : BCCL - Non Copyright
Read More
3/11
But as the company focuses on cutting costs
rather than growing its mobile market, the division still needs investment in
new products and marketing to maintain Sony's brand and hold off a more rapid
deterioration.
In This Pic : Sony unveils Xperia Z4
Pic Courtesy : BCCL - Non Copyright
Read More
4/11
Sony said the Xperia Z4 would be available in
Japan around the middle of the year, though it did not provide a launch date,
details on carrier partners or price. The handset would be available in four
colours and was slightly thinner than the previous Z3.
In This Pic : Sony unveils Xperia Z4
Pic Courtesy : BCCL - Non Copyright
Read More
5/11
Hiroki Totoki, who was appointed last year to
turn around the mobile unit, said Sony was targeting the upper end of the
market where rivals such as Samsung Electronics and Apple dominate.
In This Pic : Sony unveils Xperia Z4
Pic Courtesy : BCCL - Non Copyright
Read More
खबरें एक झलक में :
ऐप पर देखें