Mahindra joins small car race with Verito Vibe - Mahindra joins small car race

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Mahindra joins small car race with Verito Vibe Mahindra and Mahindra (MAHM.NS), India's largest sports utility vehicle maker, has made its first push into the country's small car market a week after warning that fierce competition could erode its dominant SUV position.

In This Pic : Verito Vibe

Pic Courtesy : BCCL - Non Copyright

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SUV sales have been a strong point for some manufacturers in India over the past year, even as sales of the smaller cars that account for most of the passenger vehicle market slumped.

In This Pic : Verito Vibe

Pic Courtesy : BCCL - Non Copyright

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Having a presence in the small car market will be a positive if demand returns in the next fiscal year, but Mahindra will have to compete with established brands such as Maruti Suzuki India Ltd (MRTI.NS) and South Korea's Hyundai Motor Co (005380.KS).

In This Pic : Verito Vibe

Pic Courtesy : BCCL - Non Copyright

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On 5 June, Mahindra launched the Verito Vibe, a compact version of its sedan, at a starting price of 563,000 rupees - among the cheapest of its passenger vehicles.

In This Pic : Verito Vibe

Pic Courtesy : BCCL - Non Copyright

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"Verito Vibe gives us the opportunity to play in the large and highly competitive compact car segment," Pravin Shah, head of Mahindra's automotive division, told reporters.

In This Pic : Verito Vibe

Pic Courtesy : BCCL - Non Copyright