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Amazon will not own any of the merchandise sold through its website, but be an aggregator to all the retailers exhibiting their products on its site. Amazon India already operates Junglee.com, a price-comparison portal. Junglee will continue alongside Amazon.
In This Pic : Amazon India
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To begin with, Amazon will sell some seven million book titles and nearly 13,000 movie titles. It plans to expand into other categories such as cameras and phones in the near future. Agarwal declined to share details. Amazon has been actively lobbying with the government to allow foreign direct investment in online retail, just like it has allowed 51% foreign ownership in brickand-mortar multibrand retail.
In This Pic : Amazon India
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But Singh of J Sagar was sceptical that Amazon would succeed any time soon. "I don't see FDI opening up in online retail very soon as this is not high on the government agenda. E-commerce does not have similar leverage as brick-and-mortar retailers."
In This Pic : Amazon India
Pic Courtesy : BCCL - Non Copyright
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