1/8
Infosys
co-founder Nandan Nilekani is mentoring InMobi to recast investor perception
about itself. The eight-year-old mobile advertising network wants to break away
from the bloodletting advertising technology sector is currently witnessing.
Investor fury has singed ad tech sector's listed stocks and roiled valuations
of billion-dollar startups, people familiar with the matter said.
In This Pic : Nandan Nilekani
Pic Courtesy : BCCL
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2/8
Bengaluru-based
InMobi, which is fending off takeover overtures from technology behemoths like
Microsoft and Google, is working on a plan outlined by Nilekani, which blurs
the line between mobile advertising and m-commerce, they added. IITian Naveen
Tewari-founded company wants to marry Silicon Valley with Madison Avenue in its
search for a new identity.
In This Pic : InMobi finds a mentor in Nilekani
Pic Courtesy : BCCL - Non Copyright
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3/8
InMobi
hopes to deliver a new business positioning akin to what 'offshoring' and
'global delivery model' did to transform India's technology services companies
and Infosys two decades ago. Nilekani has been visiting InMobi office and
advising the top management over working lunches.
In This Pic : InMobi finds a mentor in Nilekani
Pic Courtesy : BCCL - Non Copyright
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4/8
This
is crucial as Wall Street investors have dumped the ad tech sector after a slew
of recently listed companies served up disastrous numbers, drowning their
stocks to below-offer price. The investor fury with the ad tech space impacted
InMobi's fund-raising plans at an asking valuation of $2.5 to $3 billion in the
past one year.
In This Pic : InMobi finds a mentor in Nilekani
Pic Courtesy : BCCL - Non Copyright
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5/8
InMobi
is one of the most heavily funded ad tech startups with a roaster of marquee
investors such as SoftBank, Kleiner Perkins and Sherpalo Ventures, which
together have a two-thirds ownership.
In This Pic : InMobi finds a mentor in Nilekani
Pic Courtesy : BCCL - Non Copyright
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