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The making of 'ZooZoo'

The making of 'ZooZoo'
1/14
Forget the pug and the catchy jingles, it is time to take a bow to the newest creation: Ogilvy India’s brainchilds- ZooZoos, little white, egg-headed, creatures - who lead a simplistic life.

Pic Courtesy : BCCL - Non Copyright

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The making of 'ZooZoo'
2/14
'ZooZoo' is part of the latest Vodafone ad campaign which has replaced the company's 'pug' ad campaign.

Pic Courtesy : BCCL - Non Copyright

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The making of 'ZooZoo'
3/14
'ZooZoo' ads are a refreshing change from earlier Vodafone campaigns, says PETA chief Functionary Anuradha Sawhney.

Pic Courtesy : BCCL - Non Copyright

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The making of 'ZooZoo'
4/14
Few calls them "Men in White" and where others have chosen to call them "Aliens", but they are actually called 'ZooZooz'.

Pic Courtesy : BCCL - Non Copyright

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The making of 'ZooZoo'
5/14
The popularity of this ad campaign proves that there are many creative ways to convey a message without using animals.

Pic Courtesy : BCCL - Non Copyright

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