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Apple unveiled the latest iPhone models, available from Sept. 20, 2013, during an event at its Cupertino, California, headquarters. The new iPhones arrive at a time when rival phones from Samsung and other manufacturers are challenging Apple in the competitive smartphone market.
In This Pic : Apple iPhone
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Apple's latest iPhones will come in a bevy of colors and two distinct designs, a cheaper one made of plastic and another that aims to be "the gold standard of smartphones" and reads your fingerprint.
In This Pic : Apple iPhone
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The second phone, the 5S, is "the most forward-looking phone we have ever created," said Phil Schiller, senior vice president of worldwide marketing at Apple. It will come in silver, gold and "space gray" and run a new chip, the A7 that is up to twice as fast as the A6.
In This Pic : Apple iPhone
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Schiller said the new phone can run more health and fitness applications. These apps have become increasingly popular as more people use them to track exercise routines, calorie intake and even sleep patterns.
In This Pic : Apple iPhone
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The camera in the 5S received some major upgrades, including several automatic features designed to produce better photos. It has a larger pixels and a larger aperture, which helps capture more light.
In This Pic : Apple iPhone
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