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Electronics major Sony today launched waterproof premium smartphone Xperia Z1 for Rs 44,990 with an aim to double its share in the high-end mobile phone market to 20 per cent.
In This Pic : Sony Xperia Z1
Pic Courtesy : BCCL - Non Copyright
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Cmpared to the older Xperia Z, this smartphone has many upgrades like a snappier chipset; better display technology; camera with higher resolution and more features; and much better build quality and finish.
In This Pic : Sony Xperia Z1
Pic Courtesy : BCCL - Non Copyright
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"We want to be No 1 in premium smartphone segment which are phones priced above Rs 30,000 and double our market share from about 10 per cent at present to 20 per cent by end of financial year 2014. Therefore we have to double our speed of innovation and here we are with Xperia Z1," Sony India Managing Director Kenichiro Hibi said here.
Pic Courtesy : BCCL - Non Copyright
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Xperia Z1 is available across stores from today with an installment option spread over 12 months at no cash downpayment, nil processing fee and interest, he said.
In This Pic : Sony Xperia Z1
Pic Courtesy : BCCL - Non Copyright
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As part of promotional offer Xperia Z1 buyer will get free portable USB charger worth Rs 2,790, 8GB internet usage from Vodafone for 2 months and accidental insurance cover for six months from date of purchase.
In This Pic : Sony Xperia Z1
Pic Courtesy : BCCL - Non Copyright
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