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The alliance with Italian eyewear company Luxottica Group, announced, represents Google's latest attempt to make wearable technology look less geeky as it tries to develop new ways to ensure people can stay connected to the internet wherever they go.
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Google glass
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Last week, Google disclosed that fashion accessory maker Fossil Group is working on an internet-connected wristwatch that runs Google's Android software for mobile devices.
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Google glass
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Luxottica is expected to help broaden Glass's appeal. Google is also planning to tap into the more than 5,000 stores that Luxottica runs in the US to help sell Glass once the device is released on the general market.
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Google glass
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Google still hasn't spelled out when Glass will be broadly available, although the Mountain View, California, company is still aiming for later this year.
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Google glass
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