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Ratan Tata has made a personal
investment in online jewellery retailer Bluestone as the former Tata Group
chairman scales up his exposure to India's red hot e-commerce sector which has
attracted a steady stream of investor money.
In This Pic :
ratan tata
Pic Courtesy : BCCL
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Tata, 73, now chairman emeritus
of Tata Sons, the holding company of the $100 billion steel-to-software Indian
conglomerate, has subscribed to fresh shares of the three year-old e-commerce
player which sells jewellery targeted at women buyers.
In This Pic :
ratan tata
Pic Courtesy : PTI
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The size of Tata's investment
could not be ascertained by TOI. He joins a list of pedigree angel investors
and venture capital firms backing the Bangalore-based company founded by IIT
graduate Gaurav Singh Kushwaha and Vidya Nataraj, and seed-funded by the serial
entrepreneur duo Meena Ganesh and K Ganesh.
In This Pic :
ratan tata
Pic Courtesy : BCCL
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Tata made his maiden e-commerce
investment last month when he picked up a small stake in Delhi-based Snapdeal
by buying out an early investor, first reported by this newspaper. His latest
move is interesting considering Tata group's brand Tanishq emerged as a billion
dollar jewellery retailing enterprise under his watch.
In This Pic :
ratan tata
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"An investment by Ratan Tata
who has been at the helm of India's most successful and respected conglomerate
is a validation of our approach in building an innovative brand that is
disrupting the jewellery market," Bluestone's Kushwaha told TOI. Bluestone
is a vertically integrated online jeweller with its own manufacturing, designs
and delivery functions which competes with the likes of Caratlane.com backed by
Tiger Global. Venture Capital funds Accel Partners, Kalaari and Saama Capital
are Bluestone's existing investors.
Pic Courtesy : BCCL
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