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In times when TRPs can decide the popularity of soaps on a weekly basis, GECs feel shows need aggressive and more direct promotional activities even though they involve huge sums of money. Here's how some TV shows are adopting strategies for promotion:
'Ek Veer Ki Ardaas — Veera': The show celebrated its 100th episode by taking feedback from 100 viewers in addition to taking the lead characters to a langar sewa at the Golden Temple in Amritsar.
In This Pic : Ek Veer Ki Ardaas — Veera
Pic Courtesy : BCCL - Non Copyright
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'Pavitra Rishta' shot its 1000th episode in a real chawl in Kandivali recreating the atmosphere of the show.
In This Pic : Pavitra Rishta
Pic Courtesy : BCCL - Non Copyright
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'Sanskaar — Dharohar Apnon Ki' team distributed laddoos during their Ahmedabad visit.
In This Pic : Sanskaar — Dharohar Apnon Ki
Pic Courtesy : BCCL - Non Copyright
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'Bal Hanuman' chanted The Hanuman Chalisa, distributed laddoos and gave pravachan.
In This Pic : Bal Hanuman
Pic Courtesy : BCCL - Non Copyright
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'Taarak Mehta...' celebrated its 1000th episode by distributing jute bags filled with diyas and sweets and 1000 guests wore the chashma ooltah.
In This Pic : Tarak Mehta Ka Ulta Chasma
Pic Courtesy : BCCL - Non Copyright
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