TV show launches in IPL season! - Undaunted by the new season of- Navbharat Times Photodhamal

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Undaunted by the new season of IPL (Indian Premiere League), the general enterainment channels (GEC's)are launching new soaps for the audience without any hesitation predicted by experts. Zee recently launched their new show 'Badalte Rishton Ki Dastaan' with Ajay Balwankar, content head, ZEE, saying, "For three years now we have been successfully launching shows during IPL. Whether it was Agle Janam Mohe Bitiya Hi Kijo, Phir Subah Hogi or Dance India Dance, they went on to be highly popular shows."(Pic: Viral Bhayani)

In This Pic : Badalte Rishton Ki Dastaan

Pic Courtesy : BCCL - Non Copyright

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'Bani' was launched on Colors channel just a week before the IPL 6. Prashant Bhatt, weekday programming head, Colors, said, "viewers watch selective matches, hence there is no major impact on GEC's ratings."

In This Pic : Bani

Pic Courtesy : BCCL - Non Copyright

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With Sanaya Irani's growing popularity on the tube, Sony launched a new show 'Chhanchan' with her in the lead.(Pic: Viral Bhayani)

In This Pic : Chhanchan

Pic Courtesy : BCCL - Non Copyright

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Then, there is 'Indian Idol Junior', the dates of the show's telecast on TV has not be finalised, and IPL 6 is hardly being considered a hurdle.

In This Pic : Indian Idol Junior

Pic Courtesy : BCCL - Non Copyright

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Life OK is going ahead with the launch of 'Kaisa Yeh Ishq Hai Ajab Sa Risk' Hai towards the end of April, bang in the middle of IPL! Says Ajit Thakur, General Manager, Life OK, "Cricket is on 12 months of the year and it has a different set of audience. We'll continue with our shows as planned. Besides Kaisa Yeh Ishq Hai... we are in talks to launch another show."

In This Pic : 'Kaisa Yeh Ishq Hai Ajab Sa Risk

Pic Courtesy : BCCL - Non Copyright