TV stars speak about TRPs - As talk of monthly TRP rating

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As talk of monthly TRP rating system and advertisers dilemma does the rounds in showbiz, here's what the TV fraternity says: Rashami Desai: TRPs are not in the actors hand, it depends on the overall content. If a show is popular,of course advertisers will spend on it. There are shows which are popular but dont get great TRPs. To gauge a shows popularity on TRPs sometimes may be difficult. But advertisers like to be associated with successful shows. Thats a business call.

In This Pic : Rashami Desai

Pic Courtesy : BCCL

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Shama Sikander: I dont like the TRP system. People are more interested in making content that will get them TRPs. Most shows keep showing the same old masala with the objective of getting TRPs.

In This Pic : Shama Sikander

Pic Courtesy : BCCL

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Shivshakti Sachdev: The TRP system has been in existence from a long time. Suggestion of making the rating process monthly, sounds like a good move. TV soaps can focus on tracks with a longer perspective.

In This Pic : Shivshakti Sachdev

Pic Courtesy : BCCL

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Jay Soni: I believe in the TRPs. TRPs are important to gauge the success of the show. A weekly rating system enables one to make changes in a show accordingly. To an extent the popularity of a show and TRPs would decide where advertisers will advertise more. It also depends on the time slot.New strategies will have to be made after analyzing every aspect of the system.

In This Pic : Jay Soni

Pic Courtesy : BCCL

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Shshank Vyas: I am an artist,not a businessman. I have never cared for TRPs. There are people appointed to look into the business and commerce of the show. Its a fact if show is popular you get more ads on a particular show.If the ratings become monthly, instead of weekly, surely business plans of advertisers will change too.

In This Pic : Shshank Vyas

Pic Courtesy : BCCL